13 Things to Do Before Launching Your Website (Checklist)

Your website is ready and you look forward to showing it to the whole world.
We recommend first checking if everything on the website is up and running. You wouldn’t want the first impression of your website to be ruined due to minor (or maybe major) flaws you have overlooked, would you?

hat’s why we prepared a list of 13 steps to take before you launch your web project.

#1 Go through the whole content on your website once more

Copywriting is a long process which involves a lot of editing. Sometimes it turns out we haven’t completely clarified our messages or used the wrong expressions which pose obstacles to readability.

Example: Open the About us page. Read it carefully and ask yourself if you now feel more familiar with the company/person behind this website. If not – there is still room for improvement!
#2 Check the layout of all webpages

In fact sometimes images break. Especially if they’ve been uploaded with а wrong size or format. If you don’t know what formats to use for your website, read our blog article: Most Used Image Formats on the Web

Tip: Always compress images before uploading them to your website.
Bonus tip: Always resize your images according to your website’s dimensions.
#3 Test your website on different browsers

Before uploading your website to the web it is important to check if it is correctly displayed on all browsers even when it comes to their oldest versions. Not all users will see what you see on your screen in your default browser.

#4 Preview your website on mobile devices

We kindly remind you: Your website’s visitors will use not only different browsers, but also mobile devices (laptops, smart phones, tablets). Different devices and their series have various resolutions.

No matter if you have a mobile version or a responsive website, checking will help you detect fields for improvement so that users stay satisfied with your website.

#5 Check your website for missing titles or meta descriptions

Titles and meta descriptions provide users and crawlers with data on the different webpages’ content. Don’t underestimate their importance.

#6 Test if all links work properly

Exception: Usually, links display the 404 error if they don’t exist on your website or they are mistyped. Those scenarios are not a reason to worry.
#7 Test whether all forms are working properly

Try walking in your visitors’ shoes. Send an inquiry or subscribe to your own blog. Test forms on different browsers or mobile devices. Remember: Checking is the way to guarantee your success!

#8 Make sure you have a favicon

A favicon is the small icon displayed in the browser tab. You can generate yours quickly and easily as the process differs depending on the content management system you are using.
This is favicon.

#9 Learn how to access your website’s backup

For your convenience we developed an easy-to-use tool which enables you to manage your website’s backups. Depending on your hosting plan you may get up to five guaranteed backup copies per week.

#10 Secure your website

Find out how we keep your websites safe without making compromises:
Safety and security on the Internet? Challenge accepted!
DDoS Attacks – One Year Later

If your website is powered by WordPress, visit the WordPress Manager section in cPanel. There you will find the Security Checks menu where you can enable the most important tools to protect your website.

Read how to secure your website as much as possible:
Security Week in Our SuperBlog
#11 Speed up your website

Read how to activate the caching modules we’ve developed especially for you:
Memcached activation for different CMS
Redis activation for different CMS
SuperCache Manager activation

Speed is a key factor for your website’s performance. But speed depends on multiple processes and factors. One of them is the quality infrastructure of the hosting provider. Thanks to the All SSD technology your website loads 10 times faster than websites hosted on HDD.

Our series of tips and tricks for speeding up your website is coming soon.

#12 Add Google Analytics to your website

To enhance and grow your website you need statistical data. You wouldn’t like to shoot in the dark, would you? Google Analytics provides you with this valuable information.

#13 Index your website by using Google Search Console

Now is the time to index your website so that it is available on Google. This can be performed via Google Search Console where you can upload robots.txt and sitemap.xml. This data helps Google bots crawl and index faster your website.

From then on you will be able to track:

  • How your website ranks in the search engine page results;
  • Through what keywords it is found;
  • How is the mobile version of your website performing;
  • What websites are linking to yours;
  • What pages are ranking better;
  • Is your website’s protection effective;
  • Whether you have broken links.

Congrats! You’ve already checked out if everything works fine. This will help you have a successful website launch. Now comes the time to monitor and improve it constantly.

We wish you loads of success and even bigger satisfaction from what you do!

Daniela Koleva
Daniela Koleva
Didi is part of the SuperMarketing Team. One of her many SuperPowers is her ability to cope with any challenge she faces on her way to success. Her positive attitude, wide smile and absolute professionalism, immediately gains the sympathy of everyone – familiar and unfamiliar with her personality. It doesn't matter if a friend or a client needs her help, Didi is always ready to cooperate and do whatever it takes to get the job done.
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