The rapid development of new technologies is a prerequisite for contemporary online sellers to face the serious challenge of finding new ways to reach more users and turn them into loyal customers.
We admit this is not an easy task, but we can offer a piece of useful advice about how to deal with the situation. Having high quality images is a must for building an attractive online store. This not only improves the overall appearance of your website, but also influences perceptions and shopping intentions.
5 ways in which high quality images influence online sales
- Drawing attention
- Evoking emotions
- Reflecting your business identity
- Improving product image
- Reaching more customers
Quality images on your website most surely grab users’ attention. They get interested in learning more details about the products, offered by your online store. Quality images persuade your customers into the high quality of the items you sell since they act as a visual proof of product descriptions.
Have you ever thought how many of your online purchases were made under the impact of a certain emotion you had?
Whether you call it love at first sight, a strong impulse, excitement or a pleasant addiction, it is a fact that impulsive shopping is usually stimulated by something irrational.
What made you click the “Buy” button?
If you start analyzing the reasons you would most probably find out that the image contributes a lot to making your decision. A quality image can influence your purchasing decision since it adds value to the product. The colors, the tiny details and perspective to the product can make you prefer a certain item over another from the same category.
Product photography is your brand’s unique signature especially when you develop in the field of e-commerce. Think about how you would like to be perceived by users when they browse your online store. Images are a key factor for this perception because to a certain extend they predefine how much time your customers spend on your website.
Do not expect users to visit your store again if you do not offer anything valuable. Hence customers will not treat your business with loyalty and respect.
As much as exciting product descriptions you may have, an image speaks ways better. It helps users to get oriented easily in the texts they are reading. The reason for this is that human brain processes visual content a lot faster than the information a text contains. So users are very unlikely to purchase a product without seeing an image of it.
That’s right! One of the biggest advantages of high quality product photography is that it might be shared with an unlimited number of users. If your customers like and value what they see on your online store’s webpages, there is a big chance they will also show it to their friends and relatives.
Treat good images as a meaningful investment which will spare some of your expenses for advertising. Sharing on social networks and platforms is a tool for making your brand more and more popular.
Do not underestimate the power of visual communication. This is the fastest way you could influence your target audience and show them who you are what your business is about and why customers should choose you before the competition.