There is nothing more confusing than an empty field to write in. We give you a few precious tips for creating descriptions which can enable you to actually sell more. Before starting with them you first need to forget the word "description" for a while. Your whole idea for this type of content will be redesigned.

The buyer persona is the basis of the effective marketing. It embodies the image of the most appropriate customer for your business. Through it you get to know your customers and offer them what they need the way they want it. Find out now how to recreate your buyer persona profile!

You are starting your online business and planning to be highly successful. But you are still asking yourself - how to target my audience? To whom my products/services might be actually of greater interest? What are my potential customers doing online? Find out the answers now!