When You Realize Your Business Needs a Website?
Since you're reading this article it's about time to create a website! Probably you keep procrastinating. Is it because you lack certain skills, it seems too expensive or you just don't have enough time?
Nowadays, each problem has a solution. We assure you that whatever your worries might be, if you are ready to build a website you can find the most suitable solution corresponding to all your needs.
Let us first remind you of a few situations that make you realize you need a website!
When your customers keep asking: “What's your website?”
83% of all customers search information for a certain business on its website. (superoffice.com)
In fact, customers expect you to own a website. This isn't considered a whim or a luxurious privilege anymore. It's a bare necessity. The fact is: People worldwide become more and more digital.
A website enables your potential or current customers to stay in touch with you 24/7. Through it your business can be accessed anytime from all over the world. Besides, this makes it easier for users to share your digital presence with friends and acquaintances.
Every business owner would like to reach more users and make a good impression.
When the competition has already created their own websites
We are not so demanding towards our business until we find out that our competitors already own a competitive advantage we neglect. It brings them business success, growth and awareness. In our case this means having a website. We visit their websites, look through them and reach two main conclusions.
- A website? I don't have the skills to manage and support it! Where should I start from? I don't have enough time to look for people to build my website, neither can I create it on my own. I can survive without having a website.
- If others own websites and succeed in business, this means I should also try that. Maybe this is exactly what I need to expand my growth! I'll find a way to create a website for my business.
The truth is: We aren't in the early years of the web era anymore and you can create your own website quickly and easily. You don't need to have any profound technical expertise!
When you notice your social media presence isn't strong enough
Facebook algorithms work more and more in favour of social circles and groups. Business pages are not so popular as before and you can easily notice less reach of your posts unless you sponsor them. If you exist only on social networks you totally depend on their algorithms - and they change almost every day.
Social networks are a communication channel. The final destination for users should be your website. Each website is dependant free of changes in platforms for content sharing and advertising. You can fully control user experience on your website - from design to structure and content to features and much more. These are advantages that social networks can't offer.
Ownership and security are important factors when developing a business. Your social network page is a property of the social network and you can't guarantee its availability. Each and every moment a user may report or hack it and leave you without a page.
Your website is your digital property. Every day our SuperTeam takes care of its security so you can focus completely on growing your business.
When you want to be found by your customers in Google searches
For the last 2 years searches for nearby places have increased by 300%. (Google.com)
Google is not just a search engine. It is also called a “home page” for all businesses. When a users starts a Google search they expect to find a relevant website. Everyone can have a fake profile named after your business on social networks. But it's very difficult to build a fake website with your domain (even similar) for the products or services you offer since they don't have your history, business address and location.
When you want to share content with your audience
No matter if you intend to share video or articles your website is the best online platform to do this. It lays the foundations of your digital presence and without it all other channels become insignificant.
When you want your business to be perceived seriously
A website (especially when well-built) aspires trust. The email address through which you communicate with your customers is also an important part of your digital image. In the world of business communication it's a common fact that:
Any business that uses a free email service aspires lack of trust
Do you want your customers' and partners' first impression to be that you are not professional?
Get a domain, create branded business email addresses and be confident in your business communication!
When you want to advertise your business digitally
Marketing is evolving and advertising digitally can offer many opportunities. If your budget isn't sufficient for TV/radio advertisements, use digital platforms for your ads.
But if you want to have an effective online advertisement, you first need to create your own website! Web platforms such as Google or Facebook will require to insert a destination (i.е. a page from your website).
Do you relate? Stop losing precious time and potential customers! Make your own website and present your business to the world.
There are many opportunities to build a website - if you feel confident do it by yourself or entrust it to our reliable partners.