Nowadays, more and more businesses are counting on web presence which is beyond predictable, since, as we recently told you, the number of web users currently has gone up to 3 885 567 619. No matter if you sell online or present your business and why not yourself, you surely need to have web presence – website, blog, social media page, video content and much more.
We recently encountered some widespread myths related to the question “Do I really need a website if I have a social media page?”. Can you have only one of the two or they are just inseparable? Today we are busting the most common myths in the following lines.
Myth No. 1: Facebook users are many enough to help you reach greater exposure.
This surely is true, but it also poses a difficulty when it comes to targeting and reaching your audience. It is like shooting in the dark. You need to have a Facebook page, but it is more of a tool, not a final goal. Do not forget that every minute hundreds of ads from your competitors are also flooding the same target audience you are aiming at. It is a better idea to “Welcome” your customers to a website where you can tell them your story without any distractors. Your website means your own digital space.
Even if this sounds bizarre to you, there are still many people who do not use Facebook and do not have a profile there, or they just do not use it for business purposes. So try to define your audience and find the easiest way to reach it with the right messages so that users visit your website.
Myth No. 2: It is easier to have only a Facebook page.
One of the most popular myths is that it is super difficult to create a website. There are content management systems such as WordPress or Shopiko by which you can quickly and easily build your own website or online store without any special skills.
Do have in mind that in social media you will have limited access rights. There are a number of requirements in relation to content, design, promotions and special policies for each social media. We recommend that you read them carefully when creating your business page.
Myth No. 3: It is more cost-effective to have only a Facebook page.
As we mentioned earlier, competition on social media, especially on Facebook, is much bigger when it comes to advertisers. If your business is entirely Facebook-based this can cost you more for advertising and boosting. The last Facebook policy changes are directly affecting advertisers. It is almost certain that your competitors use advertising methods tightly related to their websites, which will make your marketing process much more difficult if you only own a Facebook page.
Myth No. 4: It is the same to have a website and a Facebook page.
The Facebook page and the website are like a pair of gloves – they only make sense if they are together. 🙂 One of them cannot stand alone and be enough. Online based business needs a website which is its personal space, as well as a Facebook page to generate traffic towards the website. Facebook is a media for making your website popular and a means for communication with your customers, partners, followers, but it is not your property.
Myth No. 5: It is more secure to have only a Facebook page.
Security on the web is among the hottest topics nowadays. If you entrust a reliable hosting partner to protect your website and mailboxes this should not pose a problem. The chances of malicious persons banning your webpage on social media by reporting it, or Facebook removing it because of unsuitable content are much bigger than the chance of your website getting compromised.
Myth No. 6: It is easier to sell on Facebook.
If you want to sell online, you need to own an online store. Sales on Facebook might be very risky for sellers and buyers. Online stores inspire greater user confidence and are much more secure and regulative for sellers. Unfortunately many people get deceived while shopping online and more users get more attentive if a certain seller owns an online store, a certificate on their website and if they inspire confidence.
Myth No. 7: You do not have many visitors on your website, so you should only have a Facebook page.
If you want to be searched and found on the web, search engines such as Google will index your website… but for this purpose you need to own a website. 🙂 If the traffic is insufficient, think about methods of advertising your website and attracting more visitors. Make a Facebook page to promote your website.
The benefits of having a website do not exclude your social media presence. You most surely need it, but do not get restricted only to this. This way there will be more channels for your customers to reach you.
- Do not forget!
Your website is your personal space on the web with the name you register and digital space to host your digital property. Facebook is a digital channel where all users are equal. Your website is the location, the final destination which each potential customer should reach. Facebook and other social media are the channels through which your customers should arrive on your website.