Marketing

Buyer Persona – The Key to Your Successful Business

The buyer persona is the basis of the effective marketing. It embodies the image of the most appropriate customer for your business. Through it you get to know your customers and offer them what they need the way they want it. Find out now how to recreate your buyer persona profile!

3+1 Tools for Getting to Know Your Customers Better

You are starting your online business and planning to be highly successful. But you are still asking yourself - how to target my audience? To whom my products/services might be actually of greater interest? What are my potential customers doing online? Find out the answers now!

7 ideas how to drive more traffic to your online store

Every new online store needs a traffic boost. Every new visitor may become a potential customer. The possibilities of sales growth is directly related to the increase in your Shopiko store visits. How can you increase the traffic to your website? We offer several ideas to achieve better results.

A Social Media Page vs a Website: 7 Myths

Nowadays, more and more businesses are counting on web presence which is beyond predictable, since, as we recently told you, the number of web users currently has gone up to 3.885.567.619. No matter if you sell online or present your business and why not yourself, you surely need to have web presence – website, blog, social media page, video content and much more.

10 Tips on Making Your Blog Cooler During the Hot Days!

Summer is here! ‘Tis the season to clean up our closets, fridges, or our schedule and basically tidy everything. During the scorching summer days we present to your attention a recipe of 10 ingredients that will make your blog lighter, fresher and ready to handle more visitors during the upcoming winter months.