We are all crazy about promotions, aren’t we? Very often we do not even read what they concern or what their conditions are. We are happy to save and still get the product\/service without compromising its quality.<\/p>\n
Although we often provide you with tips on being successful by using promotions, in this article we are going to discuss why they sometimes fail. Promotions are not a ready solution for everything.<\/p>\n
Read more: Discount by a Percentage or a Fixed Amount?<\/a><\/strong><\/p>\n Let’s see why and when they fail<\/p>\n If you shoot in the dark, you might miss a hit. Each promotion shall have clear objectives and criteria to measure its effectiveness. You might set one of the following goals:<\/p>\n Promotions are useless if they are separated from the company’s overall strategy. If you intend to prepare deals and offers just because you know they attract users\u2019 interest – don’t do it.<\/p>\n You should consider the following few factors:<\/p>\n Consider all possible scenarios and then carefully plan your promotion.<\/p>\n Read more: Free Shipping or Discounted Price?<\/a><\/strong><\/p>\n You have an attractive offer and a powerful message. But somehow you don’t manage to reach the target customers. This is a tricky task, but if you once manage to reach the right audience, success will quickly follow.<\/p>\n There is no universal equation for each and every business. Experiment and don’t give up!<\/p>\n Read more: Buyer Persona \u2013 The Key to a Successful Business<\/a><\/strong><\/p>\n Many businesses benefit from promotions. This way they attract more potential customers, shorten the decision-making time, increase the average order value… But promos, however, should be in moderation.<\/p>\n Discounts often attract users who value saving money more than the quality of the product\/service. This type of audience can distort your perception for the market and focus your energy in the wrong direction. For example you can start making promotions so often that discounted prices become regular ones.<\/p>\n In such case your customers will get used to expecting lower prices and your profit will be always on the verge.<\/p>\n You prepared a commercial campaign on TV, radio and all digital channels. And… surprise! Hundreds of frustrated customers cannot reach your luring offers simply because your website’sbandwidth is not sufficient and therefore your website is loading too slowly<\/a><\/strong>. The result? Numerous disappointed potential customers who decide never again to interact with your business.<\/p>\n Whenever you prepare a promotion, check your website’s resources and if they can handle the expected traffic. Even if it comes to only one day of the year, this day can be crucial for your visitors. Your whole business image may depend on this single day. Never underestimate your hosting account’s resources.<\/p>\n Hurry up and choose the right hosting plan<\/a><\/strong> for your e-store!<\/p>\n After all of the things we\u2019ve said… You have the great opportunity to optimize your approach towards promotions.<\/p>\n We’re all crazy about the promotions. The fact is that promotions are not a solution to everything. Let’s see why and when they do not work\u2026<\/p>\n","protected":false},"author":33,"featured_media":62908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[415],"tags":[],"class_list":{"0":"post-39709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-en"},"aioseo_notices":[],"modified_by":"\u041c\u0430\u0434\u043b\u0435\u043d\u0430 \u041c\u0435\u0442\u043e\u0434\u0438\u0435\u0432\u0430","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/39709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/comments?post=39709"}],"version-history":[{"count":3,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/39709\/revisions"}],"predecessor-version":[{"id":65022,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/39709\/revisions\/65022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/media\/62908"}],"wp:attachment":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/media?parent=39709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/categories?post=39709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/tags?post=39709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}#1 When you don\u2019t set a clear goal<\/strong><\/h5>\n
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#2 When the promotion is not part of the overall business and marketing strategy<\/strong><\/h5>\n
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#3 When you do not target the right audience<\/strong><\/h5>\n
#4 When the promotion period is too long or the promotion is available too often<\/strong><\/h5>\n
#5 When your website is not ready for the upcoming traffic<\/strong><\/h5>\n
#6 Universal truths about promotions<\/strong><\/h5>\n
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