You probably wonder if there is a universal strategy for creating product descriptions.<\/em> But actually there is a way. And we are happy to share it with you.<\/p>\n We know that generating content is a challenge for most traders. For this reason we will tell you a few secrets to help you compose persuasive and complete product descriptions which will boost your sales.<\/p>\n Read more: Product Descriptions: 3 Reasons to Improve Them (Part 1)<\/a><\/strong><\/p>\n The general rule requires the answer to a few fundamental questions:<\/p>\n +Bonus element<\/em>, which we will explain in a while.<\/p>\n There is no time to waste! Let’s start…<\/p>\n This is the most important question nobody has difficulties answering. Its answer is responsible for the descriptive part of your product. It is important to inform your customers about the nature of your product:<\/p>\n By answering the question “What?” you start picturing the product in your customers’ minds. As much as self-evident this answer might seem, it really can’t stimulate clients to place orders. The question plays an introductory and explanatory role.<\/p>\n So we reach go on with the next question…<\/p>\n How your product will help your buyers find solution to their problems? How their investments will give visible end results? After all, each client buys and consumes due to a certain need. Each customer seeks specific results and now is the time to remind you of your buyer persona.<\/p>\n Read more: Buyer Persona \u2013 The Key to Your Successful Business<\/a><\/strong><\/p>\n Tell your clients:<\/p>\n Whatever you sell, it’s not that important whether the product is good enough or not. It is crucial to present it in a way your current and future customers would love.<\/p>\n \u201cHow?\u201d is definitely a must answer question.<\/p>\n Right after answering the “How” question, we recommend that you enlist the advantages your product offers. How it will help your customers be more healthy, successful, happier, faster, prettier or smarter.<\/p>\n Product contents and features should be left out in another section of the description.<\/p>\n Think about all possible scenarios. Make a list of all different types of buyer personas. <\/a><\/strong>People have different ways of perceiving products. 60% of the businesses do not answer it. Why?<\/em><\/p>\n Because it is a mixture of key components: vision, mission, values, beliefs, unique selling proposition.<\/em><\/p>\n The answer of “Why” can go in a few directions:<\/p>\n As Simon Sinek says:<\/p>\n People don’t buy what you do. They buy the reason you do it.<\/p><\/blockquote>\n If you want to be a few steps ahead of your competition, pay special attention to the question: Why?<\/p>\n Read more: 7 ideas how to drive more traffic to your online store<\/a><\/strong><\/p>\n Be sure clients will be impressed. They rarely encounter descriptions, including reasons why the customer should choose exactly this product, offered by exactly this brand.<\/p>\n Last but not least, here is an easy exercise to get oriented in the structure described above:<\/strong><\/p>\n We wish you luck while creating your sales copies.<\/p>\n Read more: You Have an Online Store but no Sales? Why?<\/a><\/strong><\/p>\n Don’t miss our next article. It will provide you with clear and easy to follow tips to improve your descriptions. Read more:<\/strong> We know that creating content is a major challenge for most traders. We will give you a few secrets that will help you create compelling product descriptions.<\/p>\n","protected":false},"author":33,"featured_media":62907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[121],"tags":[381],"class_list":{"0":"post-37919","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-superhosting-ecommerce-en","8":"tag-small-and-medium-business"},"aioseo_notices":[],"modified_by":"\u041c\u0430\u0434\u043b\u0435\u043d\u0430 \u041c\u0435\u0442\u043e\u0434\u0438\u0435\u0432\u0430","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/37919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/comments?post=37919"}],"version-history":[{"count":4,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/37919\/revisions"}],"predecessor-version":[{"id":65021,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/posts\/37919\/revisions\/65021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/media\/62907"}],"wp:attachment":[{"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/media?parent=37919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/categories?post=37919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.superhosting.bg\/en\/wp-json\/wp\/v2\/tags?post=37919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nProbably you think it can’t be that easy…<\/p>\n\n
Answer the question: What?<\/strong><\/h3>\n
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Explain to your potential customers: How?<\/strong><\/h3>\n
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Bonus element: Describe not only the product features, but how your customers can benefit from them.<\/strong><\/h3>\n
\nWhat’s more to that… people buy the same product for different reasons<\/span>.<\/p>\nThe most important question: Why?<\/strong><\/h3>\n
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\nSubscribe to our blog now!<\/p>\n
\nProduct Descriptions: 3 Reasons to Improve Them (Part 1)<\/a><\/strong>
\nProduct Descriptions: 7 Tips to Boost Your Sales (Part 3)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"